This explodes the myth that men don’t like to shop


Fashion & Style / Thursday, June 14th, 2018


When they’re shopping online, men seem to have deeper pockets than women.

Among online shoppers, 38 percent of men have bought an item online that costs $1,000 or more, according to a National Public Radio/Marist survey released Monday of more than 1,000 adults. Comparatively, only 19 percent of women had made a purchase that big on the internet.

Overall, the survey found that men were slightly more likely to shop online: 51 percent of online shoppers were men. But that slight difference alone doesn’t explain why men are more inclined to make a major purchase online.

As NPR noted, factors like speed and convenience play a larger role in men’s decision-making when shopping. Previous research has shown that men are more inclined to make a sizeable impulse purchase and to shop at full-priced retailers rather than bargain hunt.

Men’s shopping habits could also be a reflection of their fatter wallets overall. Men make roughly 23 percent more than women do in terms of their weekly earnings, according to the Bureau of Labor Statistics.

Research has shown that men are willing to spend significantly more than women during sales events such as Black Friday and Cyber Monday when they typically buy expensive gadgets and appliances. What’s more, others studies say men are twice as likely to buy cars online than women.

And online shopping for men appears to scratch their itch to make purchases without having to step foot in an actual store. A 2016 Business Insider Intelligence survey found that 40 percent of men between the ages of 18 and 34 would buy everything online in an ideal scenario, compared with just 33 percent of women in the same age range.

Academic studies of shopping, however, suggest that men and women do shop differently in brick-and-mortar stores.

When shopping for fashion, men and women tend to exhibit behavior more traditionally associated with their gender or, at least, their gender stereotype, according to one study published in the Journal of Consumer Behavior.

Although concerned about their appearance, men shop with more urgency, the researchers found. “This behavior helps men maintain some of their traditional masculine identity,” they wrote.



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